# Redefining Roadside Assistance

What does that mean? It means we looked at this industry and realized the only way to provide truly exceptional, reliable roadside assistance was to completely rethink the technology backbone for these services.

We've spent the last 10 years developing the cutting-edge technology that sets us apart from the competition. Give us a few minutes and we'll show you the future of roadside assistance.

### HONK for HAPPINESS

With every roadside assistance call comes a challenge: to provide prompt, safe, friendly and efficient roadside assistance to someone in a stressful situation. We take pride in maintaining the highest customer satisfaction ratings in the industry and our mission is simple: help people get moving again and turn stressful situations into positive, brand-defining experiences.

**Leading companies trust us every day to ensure their customers get the help they need and walk away happy.**

## How it all started...

When HONK's CEO and founder, Corey Brundage, a serial entrepreneur obsessed with every aspect of the customer experience, got a call that his wife had broken down in her vehicle and needed help, his solution was quick and simple: take an Uber to the scene, knowing he'd be there within minutes.

By contrast, restoring mobility turned into a multi-hour ordeal with numerous phone calls and multiple broken promises before the car was eventually towed. Remembering this experience, Corey set out to build a roadside assistance solution that was as easy, quick, and safe as tapping a button and requesting a ride.

### Our Core Values

They are few, but they are mighty. When we reach a point of decision-making, how do we know what to do? We rely on our five core values to guide us.

- **Integrity**  
  Always come from a place of integrity.

- **Excellence**  
  Always seek to go from good to great.

- **Innovation**  
  Always seek to find innovative solutions.

- **Authenticity**  
  Always be true to ourselves.

- **Consistency**  
  Deliver great results every single time.

- **Intelligence**  
  Bake intelligence into everything we do.

### We Take Care of Your Customers

| Metric                                      | Value                |
|---------------------------------------------|----------------------|
| Industry High NPS                           | 83+                  |
| Industry High CSAT                          | 4.7                  |
| 50% Reduction in Wait Time                  | 50%                  |
| Lowest Industry Complaints                  | <0.5%                |

> "HONK’s digital platform allows us to provide a roadside assistance program with the exceptional customer experience we want to be known for."  
> Wayne Sharrah  
> VP of Claims  
> Wawanesa Insurance

## Explore our blog

[**How to Change a Tire in 10 Easy Steps**](https://www.honkforhelp.com/blog/how-to-change-a-tire-in-10-easy-steps)  
A universal, step-by-step guide for changing a car tire safely and efficiently  
[Full Post](https://www.honkforhelp.com/blog/how-to-change-a-tire-in-10-easy-steps)

[**Why Embedded Roadside Assistance is Essential for Car-Sharing Apps**](https://www.honkforhelp.com/blog/why-embedded-roadside-assistance-is-essential-for-car-sharing-apps)  
As the car-sharing industry continues to grow, prioritizing embedded roadside assistance to ensure a seamless customer experience is becoming crucial.  
[Full Post](https://www.honkforhelp.com/blog/why-embedded-roadside-assistance-is-essential-for-car-sharing-apps)

[**11 facts that’ll make you second guess texting and driving**](https://www.honkforhelp.com/blog/facts-know-distracted-driving)  
The rise of smartphones in today’s age has made the ability to text, send emails and browse the web easier...  
[Full Post](https://www.honkforhelp.com/blog/facts-know-distracted-driving)

## Let's Get Started!

[Book a Demo](https://www.honkforhelp.com/contact)